Social Good-Focused Campaigns
Seagram's 100 Pipers Travel Gear Boasts to 'Be Remembered for Good'
Kalin Ned — October 2, 2025
c 100 Pipers Travel Gear has launched a promotional effort centered on its established 'Be Remembered for Good' slogan. This corporate initiative is, thus, focused on promoting the brand's ethical positioning.
Seagram's 100 Pipers Travel Gear and the 'Be Remembered for Good' campaign feature a group of Indian public figures and social entrepreneurs known for their work in environmental and philanthropic causes. The campaign includes a film that highlights the individual contributions of these individuals, which range from lake conservation and climate activism to sustainable business and crowdfunding.
The overarching objective of this marketing tactic is to associate the brand's identity with positive social and environmental actions, while encouraging the public to engage in similar benevolent activities. In an era where brand authenticity is highly valued, this strategy allows individuals to feel that by choosing Seagram's product, they are indirectly supporting or endorsing the positive work of the featured champions.
