Low-Impact Festive Initiatives

This holiday season, fashion rental platform By Rotation and Lime, the electric vehicle company, teamed up to help consumers make more mindful decisions. This collaboration was prompted by research that says 95% of London-based women want to be more environmentally conscious this Christmas, yet 35% report that they still purchase single-use outfits for seasonal events.

With this partnership, customers who rent an outfit via the By Rotation app from November 26th can claim a complimentary 10-minute Lime e-bike ride with a dedicated promo code. This special offer is available for the first 500 users, and runs until December 31st. According to By Rotation, over a third of 18- to 34-year-olds plan to cycle to a Christmas party this year, and this initiative supports low-impact choices from multiple angles.