Kelp-Derived Beauty Formulas

GreenWave’s Kelp CoLab was created to help CPG brands harness the potential of functional ingredients derived from regeneratively farmed kelp without taking on the usual risks or costs of early-stage research and development. This launchpad for high-performance, ocean-based innovation invites participating brands to harness cutting-edge kelp ingredients to address key challenges like skin barrier soothing, ensuring even product flow and reducing separation with natural emulsification.

The inaugural Kelp CoLab cohort includes clean beauty retailer Credo Beauty, simplified K-beauty brand Krave Beauty, True Botanicals, Elate and Sea-el, Sonsie, the skin care brand co-founded by actress Pamela Anderson, and more.

Beyond beauty and personal care, kelp-derived ingredients have potential applications in food and beverages for salt reduction, enhancing savory flavor, stabilizing protein suspension, supporting gut health, and bringing functional benefits to pet food.