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Kiabi Joins the Dutch Denim Deal and Attends Circular Fashion Week
Kanesa D — December 5, 2025References: ww.fashionnetwork & kiabi
Northern French brand Kiabi is unveiling its new project at Circular Fashion Week, venturing into the Dutch Denim Deal coalition, which will help scale the recycling of jeans into new items. The company aims to standardize the integration of recycled fibers across its portfolio, helping repurpose old materials for new creations. Kiabi also has plans to continue investing in the value chain, with projects like the Organic Cotton Accelerator aiding this with over 24,000 regenerative farms in India.
Kiabi's tie-in with the Dutch Denim Deal coalition will be the subject of two workshops at Circular Fashon Week.
"The brand already has a solid base that makes it legitimate to contribute to this shift in the model," said management.
Image Credit:
Kiabi
