Sustainable Digital Advertising Projects
Infolinks and Scope3 Embark on Green Media Innovation
Kalin Ned — September 27, 2025
Infolinks Media has formed a strategic, sustainable digital advertising alliance with Scope3, a company specializing in measuring the environmental impact of digital activities. The objective of the two companies is to reduce the carbon footprint associated with programmatic advertising.
The partnership integrates Scope3's emissions tracking data into Infolinks' advertising marketplace, which offers what it terms Green Media Products. A central tenet of this approach is Supply Path Optimization, a method that simplifies the ad-buying process by establishing direct connections with publishers and minimizing the number of intermediaries involved in a transaction. The companies contend that this streamlined, more direct pathway not only enhances advertising performance by reducing inefficiencies but also results in lower energy consumption and consequently fewer carbon emissions.
This sustainable digital advertising alliance offers a way for businesses and marketers to align their strtegy with corporate responsibility projects.
