Global Chilean Campaigns
Marca Chile Spotlights Clean Energy in its 'You Will See' Campaign
Debra John — March 17, 2026The 'You Will See' campaign is an international initiative designed to strengthen Chile’s institutional and business relationships while promoting the country’s environmental leadership. A central focus of the campaign is Chile’s commitment to clean energy and sustainable development, positioning the nation as a key player in the global energy transition.
Launched in São Paulo and later presented in cities such as Madrid, New York, and London, the initiative highlights Chile’s advances in renewable energy, including solar, wind, and green hydrogen. By showcasing these developments, the campaign emphasizes the country’s natural advantages for renewable energy production and its long-term sustainability goals.
Through events, partnerships, and strategic communications abroad, You Will See seeks to increase international awareness of Chile’s environmental progress while reinforcing a positive national image. As part of a broader international positioning strategy, the initiative underscores Chile’s role in advancing clean energy solutions and supporting global climate objectives.