Post-Consumer Recycled Crisp Bags

Amcor’s research shows that younger shoppers are more likely to buy crisps in sustainable packaging. To meet this demand, the eco-friendly packaging brand has partnered with British crisp brand Burts to launch new bags made with 55% recycled materials.

Created with Amcor’s AmFiniti technology and certified through the ISCC mass balance system, the new packaging combines the safety and freshness of traditional bags with reduced plastic waste. The move underscores the push for eco-friendly packaging in the snacking industry.

“These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be. Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports sustainability progress," said Sally Liggins, Key Account Manager, Snacks & Confectionery.

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