Refillable Beauty Campaigns

World Refill Day takes place annually on June 16th, and to coincide with the day encouraging awareness and action, L'Oréal Groupe launched the third and most ambitious edition of its global #JoinTheRefillMovement campaign. This initiative unites four divisions, 18 brands and 28 products, and speaks directly to the high percentage of consumers who say they want to make more sustainable choices. "We are showing that refillable beauty is for everyone, across every category, every price point and every channel," said Blanca Juti, Chief Corporate Affairs & Engagement Officer at L'Oréal. "We are helping consumers make one straightforward change: to choose a refill. Not as a sacrifice, but as the better option. Less impact on the planet, better for your wallet."

Joining the refillable beauty movement has a measurable impact: buying one Lancôme Absolue Longevity Soft Cream Refill instead of repurchasing the standard jar helps to reduce 100% glass, 95% metal, 42% plastic, and 36% cardboard.