Recycled Paper Razor Packaging

Wilkinson Sword Intuition is launching packaging made with 90% recycled paper and zero plastic, allowing the brand to adopt more sustainable business operations. The new packaging features color accents that match the razors, coming in blush pink and soft violet, respectively. The box emphasizes the razors pivoting head and safety blades, while the construction itself is made from 90% recycled plastic.

The newly relaunched Quattro range, spotlighting the sustainable packaging, will be available through Tesco and Amazon.

“The new Quattro range combines precision engineering with skin-first design, giving you the confidence of a smooth shave without the worry of nicks, cuts or irritation. This isn’t just a razor upgrade - it’s a total rethink of protection, delivering a shave that protects, inspires confidence, and performs every single time," said Jonathan Norman, marketing director for Edgewell Personal Care.

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