AI Construction Avatars

Saint‑Gobain introduced MIA, an AI‑generated avatar, in October 2025 as a digital presenter intended to communicate sustainable construction topics through an educational series titled Voice of the Future. The avatar was developed using artificial intelligence and combines synthesized voice and visual representation to deliver short episodes that profile national approaches to challenges such as resilience, accessibility, digitalization, and low‑carbon materials.

The initiative is positioned as a communications and outreach tool that translates technical content into accessible formats for diverse audiences and markets, with episodes covering multiple countries and construction contexts. Saint‑Gobain frames MIA as part of broader corporate storytelling tied to its 360 years campaign and as a means to showcase innovations and policy responses relevant to sustainable building practices.

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