Upcycled Vodka Cocktails

waste describes itself as "the most sustainable, resilient RTD cocktail in a can," and this refreshing vodka drink has expanded into Whole Foods Market across California—the first time an Upcycled Certified RTD has been available at scale within the retailer.

waste appeals to young adults invested in better product choices and minimizing environmental impact by using thoughtfully repurposed ingredients and 70% recycled aluminum packaging. This first-of-its-kind cocktail in a can makes the most of alcohol distilled from both upcycled waste and surplus agriculture, and is flavored with a sharp citrus blend. "Our alignment with Whole Foods could signal a new wave of upcycled innovation in beverage alcohol," said Graeme Dignan, Chief Strategy Officer. "It also demonstrates that sustainability and premium positioning aren't mutually exclusive. Our ambition is to build a scalable platform that redefines how alcohol is made and marketed."