Clothing Transparency Tools

Health-conscious consumers have made impressive strides in detoxing their bathroom cabinets and swapping out chemical-laden cleaning products under the sink, yet the clothes they wear remain a largely overlooked source of PFAS, microplastics and toxins that haven't gotten the same scrutiny—but the Wove app aims to make everyone more aware. This first-of-its-kind app scans everyday clothing for PFAS, microplastics and hidden toxins, and quickly assigns a score so that users can make cleaner living and smarter shopping choices regarding fiber composition, microplastic shedding potential and "forever chemicals."

Ultimately, the Wove app is on a mission to do for clothing what ingredient transparency apps did for food and beauty, helping consumers make more informed decisions about the products that sit closest to their skin.