K-Pop-Backed Sustainability Campaigns
8TURN is Now a Green Card Ambassador and Campaign Lead
Kanesa D — October 23, 2025
The K-pop group 8TURN has been chosen as the new ambassador for the 'Green Card' campaign, organized by Korea’s Ministry of Climate, Energy, and Environment and the Korea Institute of Environmental Industry and Technology.
Launched in 2011, the Green Card program encourages eco-friendly purchases by offering rewards and points for sustainable spending, and the new campaign will expand both online and offline under the slogan 'Turning Point to Save the Earth.'
As campaign ambassadors, 8TURN will help spread awareness about carbon neutrality through their music, performances, and fan interactions. They’ll share the main ideas behind the Green Card in easy-to-follow videos and social media challenges, promoting simple lifestyle changes that younger generations can adopt to help the planet. To engage fans, the Green Card’s official Instagram account will also host an event featuring 8TURN-themed prizes.
