Paper-Packaged Potato Products

The 'Idahoan Perfect Mash' packaging is receiving an update by the brand in the UK as part of a larger goal of converting all of its product packaging to sustainable alternatives. The packaging update comes after three years of extensive development and testing thanks to a partnership with Tungate, and will see the product range shifting to paper that can be recycled after use. The product utilizes the brand's proprietary Fred Dried technology to ensure freshness, while the TG2 paper packaging will further enhance freshness without losing sight of recyclable needs.

Country Manager Deane spoke on the updated Idahoan Perfect Mash packaging saying, "We’re proud to have completed our mission to move all our packaging into sustainable, recyclable formats. This is more than just packaging – it’s a statement of our values and our vision for the future. We look forward to building on our growth in partnership with UK retailers and bringing high-quality, environmentally conscious meal solutions to even more homes.”