Low-Carbon Media Plans

With the introduction of a new Opt-Out model, Havas Media Network UK's client media plans are now low-carbon by default, as part of a push to decarbonize media operations. Now, unless they choose to withdraw, clients will see sustainability best practices integrated into all aspects of media planning, from initial assessments to creation and optimization.

With the full Opt-Out initiative, HMN UK will roll out the highest default standard of sustainable media of any media agency in the UK. "Decarbonizing our industry is a particular passion area of mine," said Patrick Affleck, CEO, Havas Media Network UK and Ireland. "With media accounting for the lion's share of our industry’s emissions, collective action cannot wait. Our Opt-Out model is part of our commitment to tackling the media emission we share with our clients, helping you meet your decarbonisation goals faster and more effectively and supporting you in embedding sustainability into your marketing delivery.”