Electric Vehicle Expansion Initiatives

TASARU Mobility Investments and Blacklane have formed a joint venture to introduce a premium, technology-driven chauffeur service across Saudi Arabia’s major cities. Under the arrangement, Blacklane’s digital dispatch and booking platform will be localized for corporate and hospitality clients in Riyadh and Jeddah, offering on-demand and pre-scheduled rides. The service will feature professionally trained, locally hired chauffeurs operating to global safety and service standards, with integrated real-time tracking, automated billing, and multilingual support. By leveraging Blacklane’s existing network and TASARU’s market expertise, the partnership aims to streamline ground transportation procurement for government entities, multinational companies, and luxury hotels.

A core objective of the collaboration is to advance sustainable mobility in alignment with Saudi Vision 2030. The fleet will prioritize electric and hybrid vehicles, reducing lifecycle carbon emissions relative to conventional corporate car services. In addition to deploying EVs, the joint venture will implement charging-infrastructure support and offer corporate carbon-footprint reporting tools that enable clients to measure and offset emissions associated with each trip. Through driver training programs, green-fleet incentives, and partnerships with local utilities for renewable-energy charging, the initiative seeks to establish a scalable model for low-emission ground transport while creating new employment opportunities in the nascent Saudi electric-vehicle ecosystem.

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