Plant-Based Grocery Products
THIS Unveils Three Plant-Based Products Starting in Mid-September
Kanesa D — September 16, 2025
THIS is adding three new products to its lineup, giving shoppers even more meat-free options to enjoy at home. Starting mid-September, fans of the brand can find THIS™ isn’t Beef Pastrami, THIS™ Is Super Veg Protein Bites, and THIS™ Is Super Superfood Breaded Pieces on grocery shelves.
The first product, THIS™ isn’t Beef Pastrami, is a ready-to-eat, chilled product designed to mimic traditional beef pastrami while being 100% plant-based. It’s high in protein, a good source of fibre, and comes in 70g packs priced at £2.95. It’s available now in Morrisons and will hit Sainsbury’s on September 28.
Elsewhere, THIS™ Is Super Veg Protein Bites are ready-to-cook, high in protein, a source of fibre, and low in saturated fat. These frozen bites are sold in 240g packs for £3.50 and can already be found in Tesco’s frozen aisle.
Rounding out the launch is THIS™ Is Super Superfood Breaded Pieces, which expands the brand’s growing superfood range. Made from shiitake mushrooms and broad bean protein, these pieces pack in natural iron, Omega-3s, protein, and fibre.
