Wildlife Support Initiatives

Kroger and Round Up have partnered with the World Wildlife Fund (WWF) to launch a wildlife support initiative in recognition of Earth Month. The program is designed to encourage customer participation in environmental conservation by incorporating donation options into everyday shopping experiences.

Throughout April, customers can contribute by making direct donations or rounding up their purchases to the nearest dollar at checkout. Proceeds support WWF’s global efforts to protect wildlife, conserve natural habitats, and promote sustainable practices across more than 100 countries. To enhance the program’s impact, The Kroger Co. Zero Hunger | Zero Waste Foundation will match customer donations up to $50,000.

Aligned with Kroger’s broader sustainability commitments, this initiative aims to increase accessibility to conservation support while raising awareness of environmental challenges. By enabling small, collective contributions, the program supports biodiversity protection and advances conservation efforts at both local and global scales.

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