Fandom Hunger Relief Campaigns

World Food Program USA, Suzanne Collins and Lionsgate are launching fandom hunger relief campaigns around the theatrical release of The Hunger Games: Sunrise on the Reaping. The initiative challenges fans to help deliver one million meals to families experiencing hunger worldwide while connecting the film franchise with humanitarian action.

Participants can donate, send messages to humanitarian workers or take a character quiz that links personal strengths with hunger-relief efforts. Donations made through the campaign will initially be matched dollar for dollar by Collins and Charles Pryor, extending the potential impact of fan contributions. The campaign will also reach audiences through social media, digital advertising, email, SMS and television.

For entertainment companies, this approach demonstrates how major franchises can turn highly engaged fan communities into participants in social causes. It also gives Lionsgate a purpose-driven promotional strategy that builds audience engagement ahead of the film's November 2026 release.