Electric Taxi Brand Debuts

Green GSM, an all‑electric taxi brand operated by Green and Smart Mobility Joint Stock Company (GSM), officially launched operations in the Philippines on 10 June 2025, marking the company’s fourth international market entry after Vietnam, Laos, and Indonesia.

GSM introduced Green GSM as the first all‑electric taxi service in the Philippines, commencing operations in Metro Manila with an initial rollout covering ten of the capital’s sixteen cities and districts. The launch event at Quezon Memorial Circle was attended by senior government representatives, including officials from the Department of Trade and Industry and the Department of Transportation, signaling public‑sector engagement with the initiative. GSM framed the expansion as part of its “Go Green Global” strategy to scale electric mobility across Southeast Asia and to provide a low‑emission alternative to conventional taxi fleets. The company emphasized fleet electrification, digital dispatching, and service standards intended to align with urban decarbonization and transport modernization objectives.

The operational model presented by GSM combines vehicle electrification with service deployment and local partnerships to address urban passenger transport demand while reducing tailpipe emissions. GSM indicated plans for phased scaling across Metro Manila and for integration with local regulatory frameworks, charging infrastructure development, and driver onboarding programmes. Observers and local media coverage noted that the initiative’s near‑term performance will depend on charging network availability, vehicle procurement and maintenance logistics, regulatory approvals, and consumer adoption in a market with established taxi and ride‑hailing services. GSM’s entry into the Philippines was reported as part of broader regional expansion efforts and was positioned by company leadership as both a commercial opportunity and a contribution to sustainable urban mobility goals.

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