Strawberry Picking Experiences
Fresh Strawberries Bolster Rural Tourism in Heping Town
Debra John — December 5, 2025
Strawberry picking in Heping Town, located in Changxing County of Huzhou City in Zhejiang Province, has become a key feature of the area’s expanding eco-focused rural tourism sector. On December 4, 2025, visitors were seen harvesting fresh strawberries in Bianminqiao Village, enjoying a countryside experience that highlights the town’s commitment to environmentally conscious development. Heping Town has been integrating modern, standardized, and digitalized agricultural practices to improve product quality while supporting low-impact tourism that benefits local communities.
A strong emphasis on sustainability guides these efforts. The town promotes organic farming methods, minimizes agricultural and tourist-generated waste, and encourages visitors to adopt eco-friendly behaviors during their stay. Educational activities introduce tourists to sustainable farming, helping raise awareness of environmental protection.
To avoid overuse of natural resources, the town also regulates visitor numbers in sensitive areas and seeks partnerships with environmental and agricultural experts. These measures help ensure that tourism growth supports ecological preservation while strengthening the rural economy.
