Interactive Recycling Pledge Campaigns

WM has introduced interactive recycling pledge campaigns through its nationwide I Recycle initiative, encouraging Americans to improve their recycling habits through digital education and community participation. Launched ahead of America Recycles Day on November 15, the program combines online quizzes, educational resources, and a public pledge with an opportunity to win a trip to the WM Phoenix Open.

The campaign extends beyond digital engagement through collaborations with sports organizations, community groups, and local leaders. Participating cities include Denver, Houston, Nashville, Seattle, Fort Worth, and Gainesville. WM survey findings indicate that three-quarters of Americans recycle, although confusion and limited access remain obstacles.

For WM, the initiative strengthens community relationships while expanding awareness of responsible recycling practices. Partnerships with professional sports teams also provide opportunities to reach wider audiences, potentially encouraging greater recycling participation and supporting the circular economy.