Small Plastic Recovery Systems
Closed Loop Partners Expands Testing for Hard-to-Recycle Packaging
mursal rahman — June 15, 2026
The small plastic recovery initiative from Closed Loop Partners addresses a major gap in current recycling systems, where billions of small-format plastic items are lost because they are too small to be effectively captured by conventional sorting equipment. Through collaboration with brands including L'Oréal, Kraft Heinz and CVS Health, the program is testing new methods to recover these materials, improve recycling infrastructure and create stronger end markets for recycled plastics.
This effort demonstrates how cross-industry partnerships can tackle persistent waste challenges by improving the entire material recovery process rather than focusing solely on consumer behavior. By generating real-world data and scalable recovery strategies, the initiative could help organizations prepare for emerging Extended Producer Responsibility regulations while reducing material loss. The project also highlights how previously overlooked packaging can become a valuable resource stream, creating opportunities for recyclers, manufacturers and brands to strengthen circular economy practices and improve long-term material supply resilience.
